Wednesday, November 9, 2011

grocery, no siree.

I was sitting at my desk thinking how I need to get some groceries then I just pictured myself dreadfully walking up and down aisles in the grocery store and I got a little depressed.  Then I thought how great it would be if grocery stores had drive-thrus.  I have a couple of plots for this:

1) You go to the grocery store and they have a touch screen menu (similar to red box) and you drive up, can stay seated in your climate controlled vehicle and select your groceries---basically, a very lazy check out process.  Then, you pull forward and your groceries are loaded for you.

2)  Basically all the same except instead of visiting the grocery store to place your order you can access the products online and make your selection; then drive to the grocery store, give your ticket number and they again will load your groceries for you.  This could also be utilized as an app and what not.

Why I think these are good ideas for both the store and the consumer---The store could essentially decrease the amount of registers, save more electricity and with our economy bringing out the crazies who like to rob even Girl Scout's, they would be eliminating some danger.  The consumer wouldn't be as associated with germs as they wander the store picking up and putting back items and there may be more peace in the world as people wouldn't be standing in lies, dodging strollers or being tempted to purchase weight gaining, calorie absorbed products as they pass by them.

The downside is advertisements and marketing tools would become less effective as displays in stores since people wouldn't be entering the property; this also means they could save money and direct it elsewhere, perhaps magazines, coupons, etc..

Sorry to all you grocery store lovers, I'm just not one who enjoys pushing a cart with a messed up wheel, dodging strollers or waiting in lines.  Call me crazy.

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